LAMPIRIS

Advertisement made for the « Festival des sapins de la Ville de Liège » (Fir tree festival).

The preliminary « IDEASIGN » sketch was made to represent the Lampiris company, a 100% green energy supplier. Their main electricity source is the wind power. That’s why this 3X3 blade tree was suggested as first solution.

This helical fir tree, that reminds us of one of Leonardo de Vinci’s projects, was made in collaboration with “Stratégie”, a communication agency.
Four crank handles put on each of the outer feet are linked to a 6V dynamo. The green energy produced by the passers-by when they activate the crank handles, raises the lighting intensity of the Lampiris sign.

This project obtained the award of complexity delivered by the jury members of the festival.